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# So According To An Article…
- URL: https://all-about-music.ghost.io/so-according-to-an-article/
- Published: 2026-05-26T10:23:36.000Z
- Updated: 2026-05-26T10:27:39.000Z
- Author: Jay Peach

On the Ghost Newsletter there are different types of bloggers…

*Dayna Winter, lead writer at *Shopify*, explains* [*the different types of digital creators*](https://ghost.org/resources/r/9d8b3f71?m=5c872811-93f5-4fea-b500-2740b4bb2632&ref=all-about-music.ghost.io) *so you can find the perfect fit.*

**‣ Virutosos* are experts in a niche field, like wellness, culinary arts, and finance. If you already have a successful career in your craft, take your expertise to the masses and start solving problems by offering tutorials, easy-to-digest data, and live demos.* [*Creating your own blog*](https://ghost.org/resources/r/56d37dc6?m=5c872811-93f5-4fea-b500-2740b4bb2632&ref=all-about-music.ghost.io) *is a great place to start.*

**‣ Bellwethers* are modern-day influencers who use their unique tastes and perspectives to grow their audience. If you're a trendsetter, curator, or just tapped into culture in general, consider putting yourself out there on Instagram or Pinterest. You may just nab a brand deal or two.*

**‣ Performers* are creators who know how to shine on camera like actors, musicians, and comedians. If you have a skill in a specific performing art and know how to use a video camera, hit the record button and post your talents on YouTube or TikTok to start building your personal brand.*

I guess I’m in theperformercategory, but no, I don’t do videos. It’s kinda boring watching a synthesist doing his or her thing, the same kind of boring as watching a DJ waving their hands and weaving back and forth behind a console. So I promote my personal brand by sharing my experiences over the past nearly 20 years, and specifically focusing on the past 5 years of so.

Here’s a link to their whole post, if you’re interested: <https://ghost.org/resources/making-your-moves/?ref=ghost-newsletter&attribution%5Fid=69651d982f7ef50001892bf2&attribution%5Ftype=post>